Love Blossoms, 2011.

Users registered online, chose a pattern from Mulberry's Spring/Summer 2011 collection and added a personalised message. Come February 14, a digital seed was sent to the object of their affections via email. Once the link was opened, the seed grew into a unique bunch of flowers, the patterns of which were generated from that seasons Mulberry prints.

Role
Concept development and creative direction.

Generative flowers by (the amazing) Danny Brown.