SPYSCAPE, 2018.

An interactive spy museum developed with an all star team of architects, designers, technicians and former spies. Dodge lasers, crack codes and discover your inner spy.

An RFID band tracks your progress as you complete interactive spy challenges, and encounter real-life spy stories and gadgets. SPYSCAPE occupies a renovated 60,000-square-foot building in Midtown Manhattan,

Role
As Creative Director I built up an internal team and range of external collaborators working alongside Adjaye Associates to deliver a new Brand and Museum concept in New York. A small cross discipline team, we were responsible for creative strategy, ideation, prototyping, exhibition design, brand development, motion graphics, editorial content, narrative, interactive development, product design, advertising and no doubt many other things I have forgotten.

An incredible team including Elly Bowness, Tim Brooke, Lucrecia Camiletti, Jeremy Kunze, Justas Motuzas, Smita Das, Liam Devereaux, Hans Lo, Lee Murray, Preeya Nagar, Nick Ryan, Elise Wade and Davey Williamson.

Photos courtesy of Scott Frances for SPYSCAPE.