United People, 2003.

Users put themselves online, look at the faces already in the database and send messages to anyone that appeals to them. The system can be used to flirt, play, show off, or simply send messages to friends.

United People augments the space of the Benetton megastore with a virtual network which mirrors the global retail network and in which the global customer can insert his or her message. It gives a voice, and a face, to the client. It reverses the usual flow of communication, whereby the corporation speaks and the consumer listens.

Role
Software development and installation under the strange and wonderful influence of Joel Baumann and the late, great Andy Cameron.