The White Company, 2015.

Use of digital in a new store concept for The White Company needed to be subtle and refined to fit with the lifestyle brand’s premium positioning. The solution saw bespoke designs, text or animations being projected onto surfaces, in five select locations around the store. The effect is intimate, elegant and magical.

Role
Concept and creative direction.

Creative development and motion graphics by Henry Flitton and the team at Dalziel & Pow.
Installation by Alex @ADI